Anthony Fairweather

• Client
• Hedkandi

• URL
• - -

• Company
• Ministry of Sound

• Technology
• Design concept

Part of a new business concept to take hedkandi private parties to the next level. The challenge was to take the brand beyond the consumers and into the realm of the super chic and exclusive. We focussed on the logo and typography and tried to distance ourselves from the iconic imagery of the illustrations. The result was a super secretiev look that aimed to sell the concept of the parties rather than the reality of these parties.